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Business card mockup
Features
Robert Jakobson

Doing Business Card Mock-Ups? There’s a Better Way

You design a great business card mockup. It looks sharp. Clean edges. Perfect lighting on screen. But then, you get and have to hand out the real cards. They get bent, lost, forgotten in drawers. Mockups show the dream. Reality often fails to live up. Surprising fact: A survey by

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Greenwashing
Environment
Robert Jakobson

What is Greenwashing and How to Avoid It

It pays to know what greenwashing is both as an enterprise decision-maker and as a consumer. Because four out of ten “green” claims fail basic checks when regulators look. That is not a typo.  A UK-led global review found about 40 percent of online green claims could mislead people. An

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An illustration of nature
Environment
Robert Jakobson

What is Sustainability: 5 Surprising Insights

Here is what most get wrong about what sustainability is. A trendy, modern music festival hands out wristbands made from plastic. When the weekend ends, 92 % of them go straight to landfill. Thousands stay unused.  Meanwhile tens of thousands of plastic cups, bottles, bits of trash pile up and become

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A local business
Uncategorized
Robert Jakobson

Why Use NFC Business Cards as a Local Business

A café owner in Brighton handed out 100 paper business cards at a market. Two weeks later she realised none of them still had the correct phone number printed. She lost leads because cards went out of date. Many people tell stories like that often. People change phone lines. Businesses move.

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corporate marketer
Business
Robert Jakobson

What is Corporate Branding? Design Principles and Examples

Big contracts often happen because of small touchpoints. People judge what they see in a blink in B2B. Studies show we as humans form an impression in about 50 milliseconds, so your first touch must carry your signal fast. This is why corporate branding works like a quiet lever, shaping

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a beautiful natural landscape
Environment
Robert Jakobson

B Corporation Requirements with a Quick Checklist

Over 1,000,000 people now work at Certified B Corps across about 10,000 companies. That is a lot of awareness and verified impact that it can give you. With it, you can go way beyond just sustainability slogans. If you want that badge and the trust that comes with it, start

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  • Business
  • Environment
  • Features
  • How-To Articles
  • Networking
  • Uncategorized