Our blog features a wide range of resources about networking, lead generation and brand building. We also cover more information on our products, features, production and environmental tips and tricks. To see all the articles in our blog, visit the archive.
You meet someone memorable at an event. You shake hands, share a smile, and forget to swap details. Or maybe it just feels too awkward. Here’s a research-backed way. 87% of attendees say they go to live events to discover new products or services. That chance to surprise and delight
A recent Financial Times article, titled “Death of the Business Card”, says fewer than one in four UK adults have ever handed out a paper business card. Those that have done so, somehow feel old-fashioned doing so. That shift is telling. Beyond being bad for the environment, handing out paper
Every year, UK businesses hand out millions of business cards that share the same fate as yesterday’s newspaper. Consider that 7.2 million trees are cut down annually just to produce traditional business cards. These paper cards then usually end up thrown away. Meanwhile, 60% of Britons agree that climate change
Looking for the best way to collect leads at events? Here’s a quick breakdown of two popular contactless technologies: NFC (Near Field Communication) and QR codes. Both can replace outdated paper methods, but each has unique strengths. Key Points: NFC: Quick tap-to-connect, reusable cards, secure and accurate data sharing. Ideal
Your digital business card shows more than your contact details. It’s a reflection of your brand. To make a stronger first impression, match your card’s design with your brand. Here’s how: Brand Identity Basics: Use your logo, colors, fonts, and messaging style. They show your company’s personality and values. Key
Colour influences up to 90% of first impressions and plays a role in 85% of purchase decisions. It can boost brand recognition by 80% when used consistently. Here’s how colour impacts lead generation: Blue: Trust, reliability – ideal for finance and healthcare. Red: Urgency, excitement – great for calls-to-action. Green:
