From the Blog.

Our blog features a wide range of resources about networking, lead generation and brand building. We also cover more information on our products, features, production and environmental tips and tricks. To see all the articles in our blog, visit the archive.

A businesswoman receiving a gift
Business
Robert Jakobson

10 Truly Exciting Customised Business Gifts

Remember that moment you receive a gift you won’t use? It’s disappointing, right? 79% of people say they don’t feel a real connection to companies that give generic promotional items. But, people will use, remember, and even share with friends customised business gifts. Here’s how to make the most of

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A lively conference ideal for networking
Business
Robert Jakobson

7 Most Loved Lead Retrieval Apps: The Leading Systems and Devices

You’ve probably seen them at trade shows, those badge scanners people wave in front of name tags. That’s a lead retrieval device connected to a lead retrieval app. It’s a specific type of lead capture tool, designed mostly for in-person events like expos, conferences, and conventions. Here’s what makes an

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A businesswoman being confused about lead capture tools
Business
Robert Jakobson

Social Lead Capture Tools from a New Perspective

You meet someone at a networking event. You chat and hit it off. Then you exchange contact details. But you did not have your social lead capture tool with you. Later, you can’t recall their name, and their business card is nowhere to be found. Sound familiar? According to a

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Real estate in London
Business
Robert Jakobson

The #1 Real Estate Lead Capture Method… Is a Business Card?

Traditional real estate lead capture tools are a bit broken. Because only 0.4% to 2.4% of real estate leads turn into sales. That means for every 1,000 leads, just 4 to 24 close. Here’s a breakdown of the average conversion rates based on recent studies: Overall Average Conversion Rate: Approximately

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a marketer working on branding
Business
Robert Jakobson

How to Increase Brand Awareness

Sometimes it feels like you’ve poured everything into marketing, yet your brand still fades into the background. You cannot afford to let that slide and go on. If for nothing else, because 59% of consumers prefer to purchase from brands they recognise. So, being memorable matters. Understanding Brand Awareness Brand

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An image of a beautiful British forest
Environment
Robert Jakobson

Authentic Corporate Sustainability in the UK

Did you know that 92% of UK consumers prefer brands that support eco-friendly initiatives? Even small steps toward corporate sustainability in the UK can greatly affect consumer choices. The Three Pillars of Corporate Sustainability in the UK Corporate sustainability in the UK rests on three main pillars:​ Environmental. Aims to reduce harm

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  • All
  • Business
  • Environment
  • Features
  • How-To Articles
  • Networking
  • Uncategorized