- Event ROI
Prove the value of every handshake.
Trade shows and conferences are major investments. Profyle gives you attribution: know exactly which events drive pipeline and closed business
The event attribution problem.
Your company spends £30,000 – £150,000 per major trade show. Travel, booth, sponsorship, staff time. Leadership wants to know: what did we get for that And you don’t have a good answer.
Events generate buzz, not data
Your team comes back energised. They met “loads of great people.” But three weeks later, you can’t trace a single opportunity back to the event. The contacts are scattered across personal phones, desk drawers, and half-completed CRM entries.
No way to compare events
Was the Legal Tech conference better than the Property Awards? You sponsored both. You have opinions. But you don’t have data. Budget decisions are made on gut feel, not evidence.
Leadership asks questions you can't answer
“What’s our cost-per-lead from events?” “Which conferences should we prioritise next year?” “Should we increase or cut the events budget?” You’re guessing. They know you’re guessing.
Leads go cold before follow-up
Business cards sit in pockets for days. By the time someone types contacts into the CRM, the conversation is forgotten. The prospect has moved on. The moment is lost.
How Profyle solves event attribution.
Profyle captures every contact at the moment of connection and tracks what happens next.
For the first time, you can measure exactly what your events deliver.
Event-specific tracking
Create unique landing pages for each event. Every contact captured is automatically tagged to that event. No manual data entry. No lost attribution.
Real-time lead capture
Your team shares their Profyle card. The contact saves their details. That contact flows instantly to your CRM — tagged with the event, the team member, and the timestamp. Automated follow-ups happen instantly.
Engagement visibility
See who viewed your team’s profiles after the event. Know which contacts clicked through to your website, downloaded resources, or shared your details with colleagues. Prioritise follow-up based on actual interest.
Compare events
Compare cost-per-lead across your entire event calendar. See which conferences deliver qualified prospects and which are expensive networking exercises. Make data-driven decisions about next year’s budget.
What this means for your sales team.
Event attribution
Track cost-per-lead and pipeline generated by each event. Finally answer “what did that conference deliver?”
Leadership visibility
Give leadership the dashboards they need to understand event ROI. No more defending budgets with anecdotes.
Event benchmarking
Compare performance across your event series. Double down on what works. Cut what doesn’t.
Faster follow-up
Contacts flow to your CRM in real-time. Follow up the same day, while the conversation is fresh.
Budget justification
Make the case for event investment with data, not gut feel. Or make the case to reallocate budget to higher-performing channels.
Turn every handshake into an opportunity
Profyle gives your team the tools to capture contacts, prove event ROI, and protect your relationship data, from £7.95 per person, per year.
What's one lost lead worth?
You’ll spend £30,000–£150,000 on your next trade show. If just one contact slips through the cracks – stuck in a pocket, never followed up… that’s pipeline lost.
At less than £8 per person, per year, Profyle for a 50-person team, is under £400 to capture every contact, attribute every lead, and prove exactly what your events deliver.
Works with your existing stack.
Profyle integrates with the CRM and marketing tools you already use. Event contacts flow automatically with no manual export or import.
Contacts captured at events sync to your CRM in real-time, complete with event attribution, team member, and timestamp. Trigger automated follow-up sequences, assign to the right sales rep, or add to nurture campaigns: all without manual data entry.
More than just a digital business card.
One platform for lead capture, brand consistency, and relationship intelligence
Sales Enablement
Your sales team meets hundreds of prospects. Profyle ensures every contact is captured, enriched, and followed up automatically.
Turn introductions into pipeline
Brand & Marketing
Every employee represents your brand. Profyle ensures consistency while allowing personalisation and lets you update everything instantly.
Control every impression
Employee Engagement
New hires shouldn’t wait weeks to represent your brand. Profyle lets you instantly provision a professional digital presence to your employees.
Equip employees from day one
Sustainability
Traditional business cards are wasteful 88% are discarded within a week. Profyle eliminates this waste entirely and gives you data for ESG reporting.
Eliminate paper waste
Data Security
Contact data is a business asset. Profyle keeps it secure, keeps it compliant, and keeps it with the company not walking out the door with departing employees.
Enterprise-grade security