Sustainable marketing is more than green corporate branding. Behind the scenes, marketing worked for decades on one simple idea. Get attention fast. Convert fast. Scale fast. That model is now breaking and that is why brands are turning to sustainable marketing. Marketing is changing Global trust in advertising is low. According to Edelman Trust Barometer […]
It pays to know what greenwashing is both as an enterprise decision-maker and as a consumer. Because four out of ten “green” claims fail basic checks when regulators look. That is not a typo. A UK-led global review found about 40 percent of online green claims could mislead people. An EU sweep the same year […]
Here is what most get wrong about what sustainability is. A trendy, modern music festival hands out wristbands made from plastic. When the weekend ends, 92 % of them go straight to landfill. Thousands stay unused. Meanwhile tens of thousands of plastic cups, bottles, bits of trash pile up and become waste. UK festivals create about […]
Over 1,000,000 people now work at Certified B Corps across about 10,000 companies. That is a lot of awareness and verified impact that it can give you. With it, you can go way beyond just sustainability slogans. If you want that badge and the trust that comes with it, start with this B Corporation requirements […]
A recent Financial Times article, titled “Death of the Business Card”, says fewer than one in four UK adults have ever handed out a paper business card. Those that have done so, somehow feel old-fashioned doing so. That shift is telling. Beyond being bad for the environment, handing out paper cards by reflex can feel […]
