Prove the value of every handshake

Trade shows and conferences are major investments. Profyle gives you attribution: know exactly which events drive pipeline and closed business

The event attribution problem

Your company spends £30,000 – £150,000 per major trade show. Travel, booth, sponsorship, staff time. Leadership wants to know: what did we get for that and you don’t have a good answer.

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Events generate buzz, not data

Your team comes back energised. They met “loads of great people!”, but three weeks later, you can’t trace a single opportunity back to the event. The contacts are scattered across personal phones, desk drawers, and half-completed CRM entries.

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No way to compare events

Was the Legal Tech conference better than the Property Awards? You sponsored both.

You have opinions, but you don’t have data. Budget decisions are made on gut feel, not evidence. You end up going in circles.

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Leadership asks questions you can't answer

“What’s our cost-per-lead from events?” “Which conferences should we prioritise next year?” “Should we increase or cut the events budget?”

You’re guessing. They know you’re guessing.

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Leads go cold before follow-up

Business cards sit in pockets for days. By the time someone types contacts into the CRM, the conversation is forgotten.

The prospect has moved on. The moment is lost.

How Profyle solves event attribution

Profyle captures every contact at the moment of connection and tracks what happens next. For the first time, you can measure exactly what your events deliver.

Event-specific tracking

Create unique landing pages for each event. Every contact captured is automatically tagged to that event. No manual data entry. No lost attribution.

Real-time lead capture

Your team shares their Profyle card. The contact saves their details. That contact flows instantly to your CRM, tagged with the event, the team member, and the timestamp. Automated follow-ups happen instantly.

Engagement visibility

See who viewed your team’s profiles after the event. Know which contacts clicked through to your website, downloaded resources, or shared your details with colleagues. Prioritise follow-up based on actual interest.

Compare events

Compare cost-per-lead across your entire event calendar. See which conferences deliver qualified prospects and which are expensive networking exercises. Make data-driven decisions about next year’s budget.

What this means for your events team

Event attribution

Track cost-per-lead and pipeline generated by each event. Finally answer “what did that conference deliver?”

Leadership visibility

Give leadership the dashboards they need to understand event ROI. No more defending budgets with anecdotes.

Event benchmarking

Compare performance across your event series. Double down on what works. Cut what doesn’t.

Faster follow-up

Contacts flow to your CRM in real-time. Follow up the same day, while the conversation is fresh.

Budget justification

Make the case for event investment with data, not gut feel. Or make the case to reallocate budget to higher-performing channels.

"We now know which events are working for us"

New Business Director

Menzies Aviation

What's a lost lead worth?

You’ll spend £30,000–£150,000 on your next trade show. If just one contact slips through the cracks, stuck in a pocket, never followed up… that’s pipeline lost.

At less than £8 per person, per year, Profyle for a 50-person team, is under £400 to capture every contact, attribute every lead, and prove exactly what your events deliver.

Works with your existing stack

Profyle integrates with the CRM and marketing tools you already use. Event contacts flow automatically with no manual export or import.

Contacts captured at events sync to your CRM in real-time, complete with event attribution, team member, and timestamp. Trigger automated follow-up sequences, assign to the right sales rep, or add to nurture campaigns: all without manual data entry.

Ready to prove your event ROI?

Start capturing and attributing every contact at your next event.

More than just a digital business card.

One platform for lead capture, brand consistency, and relationship intelligence

Sales Enablement

Your team meets hundreds of people. Profyle captures every contact and follows up for you – automatically.

Turn introductions into pipeline

Brand & Marketing

Every employee represents your brand. Lock in the essentials; let them personalise the rest. Update everyone’s card in seconds.

Control every impression

Employee Engagement

New hires shouldn’t wait weeks for a business card. Give them one on day one – ready for their first client meeting.

Equip employees from day one

Sustainability

88% of paper cards are binned within a week. Go digital and track your impact for sustainability reports.

Eliminate paper waste

Data Security

Your contacts are a business asset. Keep them secure, compliant, and within the company – not walking out the door when someone leaves.

Enterprise-grade security

Frequently asked questions.

Can I track multiple events at once?

Yes. Create as many events as you need in the admin portal. Each gets its own tracking, and you can compare performance across all of them in a single dashboard.

Set up concurrent events for different teams in different locations.

Can we customise Profyles specifically for an event?

Yes. Profyle lets you create event-specific layouts that temporarily override your team’s standard cards. Add event branding, a specific call-to-action, or a tailored message – and when the event ends, cards automatically revert to the default. No manual switching, no risk of someone still showing last month’s conference branding in a client meeting.

What if some team members use physical NFC cards and others use digital?

Both work identically. Physical NFC cards and digital sharing both capture contacts with full event attribution. Use whichever format suits each team member.

How does the CRM integration work?

Contacts captured through Profyle sync automatically to your CRM via our native integrations (Salesforce, HubSpot, etc.) or via Zapier. Event tags, team member attribution, and timestamps are all included. You can even set up different CRMs for different people/teams within your organisation.

What if we attend events where badge scanners are provided?

Use both. Badge scanners capture attendees who visit your booth. Profyle captures everyone your team meets — at the booth, in sessions, at dinners, in the hallway. Most valuable conversations happen outside the booth.

How do I prove ROI to leadership?

The event dashboard shows contacts captured, Profyle views and lead value attribution. Export reports for leadership or give them dashboard access directly.