You meet someone memorable at an event. You shake hands, share a smile, and forget to swap details. Or maybe it just feels too awkward. Here’s a research-backed way. 87% of attendees say they go to live events to discover new products or services. That chance to surprise and delight still works to grab the […]
Looking for the best way to collect leads at events? Here’s a quick breakdown of two popular contactless technologies: NFC (Near Field Communication) and QR codes. Both can replace outdated paper methods, but each has unique strengths. Key Points: NFC: Quick tap-to-connect, reusable cards, secure and accurate data sharing. Ideal for premium events but requires […]
Your digital business card shows more than your contact details. It’s a reflection of your brand. To make a stronger first impression, match your card’s design with your brand. Here’s how: Brand Identity Basics: Use your logo, colors, fonts, and messaging style. They show your company’s personality and values. Key Design Elements: Place your logo […]
Colour influences up to 90% of first impressions and plays a role in 85% of purchase decisions. It can boost brand recognition by 80% when used consistently. Here’s how colour impacts lead generation: Blue: Trust, reliability – ideal for finance and healthcare. Red: Urgency, excitement – great for calls-to-action. Green: Growth, calm – suits eco-friendly […]
Most client gifts go straight into a drawer, or the bin. That’s not just a hunch. Research from Coresight Research shows that over 60% of business swag ends up unused or discarded. Cheap pens. Branded mugs. Forgettable tote bags. It’s wasteful, both for your wallet and your reputation. People don’t remember what you gave. They […]
