Choosing a name for a niche product is not the same as naming something for a wide audience. In mass markets, a name mainly needs to be easy to say and easy to market. In niche markets, the brand name has to do more work with fewer chances. Customers in small markets are more sensitive […]
Big contracts often happen because of small touchpoints. People judge what they see in a blink in B2B. Studies show we as humans form an impression in about 50 milliseconds, so your first touch must carry your signal fast. This is why corporate branding works like a quiet lever, shaping buyer choice long before your […]
A Harvard study once found that people overestimate their negotiation skills nearly 80% of the time. But when tested in a real conversation, most fumbled the basics. That’s because good negotiation doesn’t feel like negotiation. It feels like a conversation where both sides walk away thinking they’ve won. No pressure, no tricks. Just quiet influence […]
I thought I had the perfect system. At every event, I’d scan the business cards straight away. No stacks in my pockets, no forgotten names. But when I finally needed those contacts a few weeks later, all I found were half-saved entries. Some had no job titles. Some didn’t have emails. More than a few […]
I reached into my jacket, pulled out a bent paper card, and watched the investor walk away. The card never made it into their hand. It landed in a coffee-stained pocket. And that was the end of it. Something I could have avoided with a contactless business card, had those been around that time. These […]
