33 Real Estate Branding Examples: How the Best Do It

Real estate agent discussing with a client

Most people start their home search online. Over half of home buyers — 51% — find their home this way. But a real estate deal doesn’t happen with a click. Buyers still need in-person meetings, property showings, and real conversations. These help them feel confident in their choices. Thus, real estate branding must work both […]

How to Close High-Value Deals: A Complete Guide

Here's how to close high-value deals

Most big deals don’t fall through because of price. They fall through because decision-makers can’t agree. Studies show that nearly 80% of large deals stall because people involved in the deal hesitate or lose confidence. Therefore, when closing high value deals, it pays to make people trust you as individuals and as a group.  Remember, […]

Lead Capture Software: 12 Tools to Win Customers Easily

A lady looking at lead capture software

Most businesses don’t lose customers because they have bad products or poor services. They lose them because they fail to follow up fast enough. Recent research shows that 78% of sales go to the company that answers first. That is why you need lead capture software. A potential customer visits a website, fills out a […]

How to Close a Sale: 13 Sales Closing Techniques

A confident salesperson

A salesperson talks to many people, but struggles to make them buy. What’s missing? The proper sales closing techniques. Think about a time when you wanted something but couldn’t decide to buy it. What finally made you say, “Yes, I’ll take it”? Closing a sale means helping someone make that final decision to buy. It’s […]

Lead Scoring Best Practices with 5 Examples

Lead scoring best practices

Not all leads are worth the same effort. Some are eager, others just curious. How do you know who’s who? Lead scoring gives you the answer – by ranking leads based on their likelihood to buy. Anyone can set it up in CRMs like HubSpot or Pipedrive. How Lead Scoring Works Basically, scoring leads helps […]