Remember that moment you receive a gift you won’t use? It’s disappointing, right? 79% of people say they don’t feel a real connection to companies that give generic promotional items. But, people will use, remember, and even share with friends customised business gifts. Here’s how to make the most of them. Why the same old […]
You’ve probably seen them at trade shows, those badge scanners people wave in front of name tags. That’s a lead retrieval device connected to a lead retrieval app. It’s a specific type of lead capture tool, designed mostly for in-person events like expos, conferences, and conventions. Here’s what makes an old-school lead retrieval devices a […]
You meet someone at a networking event. You chat and hit it off. Then you exchange contact details. But you did not have your social lead capture tool with you. Later, you can’t recall their name, and their business card is nowhere to be found. Sound familiar? According to a study by the Harvard Business […]
Traditional real estate lead capture tools are a bit broken. Because only 0.4% to 2.4% of real estate leads turn into sales. That means for every 1,000 leads, just 4 to 24 close. Here’s a breakdown of the average conversion rates based on recent studies: Overall Average Conversion Rate: Approximately 2.4%. Internet Leads: Conversion rates […]
Sometimes it feels like you’ve poured everything into marketing, yet your brand still fades into the background. You cannot afford to let that slide and go on. If for nothing else, because 59% of consumers prefer to purchase from brands they recognise. So, being memorable matters. Understanding Brand Awareness Brand awareness is about making your […]
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