Lead Capture Scorecard

1. Do you have a clear and compelling Call-to-Action (CTA) prominently displayed on key pages of your website (e.g., homepage, service pages, blog posts)?

Yes, we have multiple clear, strategic CTAs across our site. We have some CTAs, but they might not be prominent or compelling enough. No, we don't really use CTAs effectively on our website.

2. How easy is it for a website visitor to contact you or fill out a form on your site?

Very easy! Our contact information and forms are simple to find and use. It's possible, but visitors might have to search a bit. It's quite difficult, or our forms are complex/broken.

3. Do you offer valuable lead magnets (e.g., ebooks, whitepapers, webinars, free trials, exclusive content) in exchange for contact information?

Yes, we consistently offer high-value lead magnets tailored to our audience. We have a few lead magnets, but they're not regularly updated or highly promoted. No, we don't currently offer any lead magnets.

4. Do you and your team use digital business cards for when you are networking at events and conferences?

Yes, our whole team uses digital business cards for seamless lead capture. Some team members use them, or we're considering it. No, we stick to traditional paper cards or don't use them at all.

5. How quickly do you follow up with new leads who submit a form or express interest?

Within minutes, using automated systems or immediate personal outreach. Within 24 hours, but sometimes it takes longer. Our follow-up process is inconsistent, or leads often fall through the cracks.

6. Do you use a Customer Relationship Management (CRM) tool to manage and track your leads and customer interactions?

Yes, and it's well-integrated with our lead capture processes. Yes, but it's not fully integrated with our lead capture or used consistently. No, we don't currently use a CRM.

7. Do you actively track and analyse your lead capture performance (e.g., conversion rates, lead source, cost per lead)?

Yes, we regularly monitor key metrics and use data to optimise our lead capture. We track some basic metrics, but don't deeply analyse or act on them. No, we don't currently track our lead capture performance.

Lead Capture Scorecard

Your Lead Capture Score:

/ 70

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